Many of y’all have probably heard about Artificial Intelligence (AI), and how it can change the world, but more specifically the world of marketing. Companies and the marketing teams that work alongside them have been adopting AI at a rapid rate. It is quite terrifying to think in a couple years, AI could be replacing many jobs related to the design and marketing worlds.
What exactly is Artificial Intelligence?
Artificial intelligence is the theory and development of computer systems to perform tasks that normally require human intelligence. You probably have come across AI in your day to day life with digital assistants such as; Amazon Alexa, Apple’s Siri, and Google Now. They help us by sending messages to a contact, answering phone calls, and adding events to our calendar. It is also used to create Spotify daily mixes through AI-enabled personalization. At first, I was weary of a robot managing my day to day life, but as I became more comfortable with it, I realized just how helpful AI can be.
How can AI be used by marketing teams?
AI can be super helpful when it comes to targeting the correct audience, promoting your product, and increasing your ROI and efficiency. AI is very successful due to its fast response time, and can extract data quickly and respond in a timely manner. What’s more, you can use AI to evaluate your client list and use it to go find more clients that match the profile of the people that are already buying from you. AI uses their past browsing history and finds others that have the same characteristics and then puts your ads in front of them. Target marketing without having to go buy external lists or databases trying to find clients. The AI algorithms do it all for you.
Content Creation
AI can be used to personalize advertising campaigns that are proven to be more successful than when a human is creating them. They extract personalized information from datasets, so the campaigns are proven to relate to each one of their customers. On social media platforms such as; facebook and instagram, ads are generated to relate to the person who is logged in. I know it’s not just a magical coincidence when I see an ad about a product that I was just mentioning to a friend. This is known as programming-advertising, when ads are placed in front of the right kind of people based on complex algorithms, and data-sets.
What about ChatBots?
A chatbot uses artificial intelligence and natural language processing to generate responses to customer questions that simulate a normal conversation. These chatbots are super important to include on any website, and at Deynoodt Marketing we think this would significantly help the customer service side of any business.