Today, a company’s website is considered one of its most valuable assets. A good website provides a company with a strong online presence, which then motivates potential customers to engage and interact with the brand. Because modern consumers make many purchasing decisions online, it’s important to have a well designed website to attract people to your business.
Especially in the digital world, first impressions are extremely important. Many consumers evaluate businesses online before making almost all of their buying decisions. More specifically, in a study done by Harvard, researchers found that first impressions are 94% design related. They also found that it takes consumers only 50 to 500 milliseconds to form an opinion about your website. So if your company does not have a well designed website that aligns with consumer expectations, you are likely to be dismissed by potential customers upon first glance. On the flip side, a good website with easy navigation and strong content will actually attract consumers to your business and help convince them to become a customer. Below are 7 components of a website that make us say:
1. Colors
The color scheme you choose for your website should convey the personality of your company—especially because colors have a subconscious impact on viewers! In fact, psychologists have found that over 60% of a website’s acceptance or rejection is tied to the users’ subconscious perception of the color choice. So it’s important to select colors that will appeal to your target audience.
2. Fonts
Similar to selecting your website’s colors, you should choose a font that is in line with your brand’s personality and conveys your desired message. Make sure the font is easy to read!
3. Pictures and Graphics
As cliché as it may be, a picture is really worth 1,000 words. The images you choose say a lot about your company and play an important role in the overall look and feel of your site. It’s important to choose pictures and graphics that show your brand in the best light possible.
4. Complexity
Don’t create a website design that is too complex. A recent study by Google found that consumers view simple websites more favorably than their visually complex counterparts. Keep your website simple, but not so simple that it lacks design.
5. Usability
You need to create a website design that is user-friendly. In a recent study done by Hubspot, 76 percent of respondents ranked the ease of finding information as the most important element of website design. Make sure your website is easy to navigate and create the design based on how users will interact with the site.
6. Clarity
Blurry images and graphics make your website look unprofessional, so make sure all of your images are high quality.
7. Consistency
Keep your fonts, colors, button styles and heading sizes consistent throughout the site for a professional look.
Redesigning a website can be a complicated process. If you need more tips and tricks, or general assistance throughout the process, contact our marketing specialists today!