Social media outlets like Facebook, Instagram, Twitter, and LinkedIn have become some of the most effective marketing tools for companies throughout the world. In fact, according to a recent LinkedIn study, 75% of B2B buyers and 84% of C-level executives use social media to make purchasing decisions for the company—so basically, if you’re not using social media then you’re probably missing out on a whole new customer base!
Online marketing has become immensely more relevant in today’s society. From the irritating pop-ups to the banners and full-page ads, they all serve one purpose: to market a product or service to customers. Sounds simple enough, but making sure those ads are shown to the right audience at the right time so it makes the most impact is where most businesses fall short. The ability to do this the right way is what is so crucial for all businesses and organizations. Unless of course, you have a huge budget to throw at anything that will stick. Most clients, however, are a bit more budget-conscious with their marketing spend.
Although a little more costly than standard marketing efforts, paid advertisements are a great way to drive traffic to your website—but only when you actually know how to manage a paid campaign. Without the proper introduction to this type of advertising, you could end up with useless leads or high-cost keywords. So where should you start with paid online advertising to make sure you get the most out of your campaign? Here are your first steps:
As a healthcare company, utilizing an Inbound Marketing Strategy can have many benefits. To name a few, inbound marketing can drive your ideal customers to your site, increase customer satisfaction, and decrease your marketing costs. As this type of marketing heavily depends on attracting new customers through new, informative content, it’s important to consistently publish new material. For some, just talking about medical terminology can make their palms sweat, so the more efficiently you cater to potential clients by providing healthcare information, the more comfortable and willing they will be to visit your office. Luckily, just incorporating a couple new strategies into your online marketing strategy will allow you to attract more website views and therefore, more clients.
Everyone knows that having an updated LinkedIn page is essential when promoting a company. But how do you take your LinkedIn page to the next level- that is, from just plain good to fantastic? These seven tips provide simple ways to improve your profile in order to attract more customers and get the most out of LinkedIn.